The key components to sustainable development are defined with respect to four major areas:
In a rapidly evolving environment companies need to proactively engage and respond to economic, social and environmental risks and opportunities. They need to understand and assume the responsibility to deliver for both current and future stakeholders.
“Tomorrow’s sustainable business” needs to become “today’s sustainable business”, by taking steps towards setting the frame for a broader engagement to society and the environment:
Consequently we provide counseling to draw-up the road your business needs to take in order to achieve long term, sustainable growth and to positively influence the surrounding environment. By analyzing your current activity and the way your business interacts with the exterior, we will provide you with counseling on how you can successfully assume the involvement in your local community’s development.
Sustainable development has been shown to have a positive impact on business success in particular for those companies that are able to go beyond financial performance and evaluate indicators such as brand value or reputation, although financial improvements are also proved to take place.
Businesses today need to understand, whatever their scale, that investing in human welfare and environmental preservation means building up their future market and insuring the continuity of the natural capital in which they live in and possibly creating a first-mover advantage in more highly-regulated markets of the future.
Sustainable development needs to be integrated into mainstream strategy and the mechanisms that tie responsibility to prosperity need to be thoroughly understood.
Each of these aspects needs to be tailored to the specific context in which your company operates, be it national or sector related, in terms of specific risks, opportunities and challenges, key stakeholders and attuning with the environment.
Sustainable development is therefore both a question of strategy and of specific projects in key issues.
The understanding of societal signals needs to be doubled by a thorough understanding of institutional requests and position towards different aspects of development. Through its rule-issuing function, governments have an important par to play in achieving sustainability goals. Cooperation between the institutional and private sector is essential as companies begin to take up roles that were traditionally considered exclusively government – owned: providing health, education and pensions, tackling climate change, addressing poverty through corporate strategies.